A big question for many companies is “Do I hire a video professional to help me with my marketing video, or do I try to do it myself with the resources I already have”. There are a few different questions you will need to ask yourself before being able to decide what to do. I will cover some of these questions and explain what you should consider doing based on your answers.
Here are 10 steps for having a successful video marketing campaign. How do you know if a campaign is successful? You need to be able to calculate your return on investment (R.O.I.) and gather analytic data. The ten steps below go into detail on how you should create a successful video marketing campaign from start to finish.
DIY video production has become easier than it has ever been with improvements in technology, access to accessories, and the abundance of video editing mobile apps and software. Before you decide on cutting costs by creating a video yourself, take the time to understand how the DIY approach can hurt your brand.